Mayra Cabrera is an account manager in Houston, TX. She obtained her Bachelor of Business Administration with a concentration in Marketing from Texas Southern University in Houston, TX in May of 2014. Her passion of working with people and the need to see them grow and be successful is what led her to pursue her degree in Marketing. Soon after, she began working with 11-11 Media Hispanic Advertising Agency. She pursued this career because she knew that the Hispanic community is a fast growing market segment with strong buying power, yet, underestimated by corporations. “Marketing is a very powerful tool for success, it’s much more than running campaigns and calling it a day. It instills thorough research and knowledge of, not only what you’re doing, but also what the most efficient way of doing it is. The Hispanic segment is fast growing and evolving, if corporations don’t properly target this market, then they’ll easily go to their competitors.” Mayra knows that it’s important to keep an open mind in her career, especially with fast changing technologies. One has to maintain a futuristic vision when creating unique marketing plans. Her clients are her priority; she makes it a point to be easily accessible to them.
When Mayra isn’t with clients, she enjoys spending time with her family, friends, boyfriend, and Pomeranian Bitsy. These are all the factors that drive her passion and success for her career.